For all the talk about the bottom of the pyramid, few companies have been able to understand mindsets and cater marketing messages for the untapped market.  In the effort to focus on…

We have seen many innovative products targeting BOP consumers in India over the last few years. However, Godrej & Boyce, the Indian conglomerate is arguably taking it to the next level by…

The Centre for Development Finance (CDF) announces some very exciting internship opportunities for this summer.  If you’re looking for something more long term, word has it that CDF will likely…

L-RAMP‘s blog announces the Rural Innovation Network‘s fellowship program, an exciting new hands-on opportunity to hone social entrepreneurship skills. Vinay previously blogged about RIN, an NGO that assists…

Livemint reports that India’s insurance companies (private and state-owned) are expanding rapidly in rural markets, and have topped the IRDA’s mandatory rural targets. …

From April 3-5th, the Indian Institute of Management-Kozhikode (Kerala) will be hosting a conference entitled, “Marketing to Rural Consumers: Understanding and Tapping the Rural Market Potential.”  The purpose…