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What Indian NGOs and Activists can learn from Kony 2012

For the uninitiated, Kony 2012 is an online campaign started by an US-based non-profit group, Invisible Children. The project uses a 30-minute slick, professionally made, documentary style video urging people to be a part of the campaign to capture the Ugandan warlord Joseph Kony, who primarily uses children as a weapon of war. The video [...]