Forbes India | Jaipur Rugs | Nand Kishore Chaudhary
Jaipur Rugs weaves a quality business model
Forbes India featured a social enterprise model for carpet weavers – Jaipur Rugs. The company, founded by Nand Kishore Chaudhary, works in 10 states throughout India and has 40,000 employed weavers.
With a full-fledged quality assurance process called Zero Defect and Quality Circles (volunteer groups that discuss solutions to organizational challenges), Jaipur Rugs also earned Social Accountability International’s SA 8000 Workplace and Human Rights Standards. Beyond quality business standards, however, Jaipur Rugs also creates a quality work environment by treating employees like family.
Chaudhary believes that everyone working for the company is part of a family. The Jaipur Rugs Foundation (JRF), a welfare foundation for weavers, fits in perfectly with this belief. Says Devendra Shukla, director, JRF, “The foundation aims to take weavers to the next level and make them stakeholders in the business.” It provides skill training, skill upgradation, computer-aided design training and entrepreneurship development. It also gets the weavers Artisan Cards, a government initiative that allows artisans several benefits, helps them get health insurance, and forms self-help groups (SHGs) of weavers.
JRF is also trying out a new experiment where it will form SHGs of weavers, bring them together as a company or a trust, and produce carpets under the new company’s own brand. A pilot for this is on in Thanagazi in Rajasthan. The ownership of the brand will lie with the weavers and Jaipur Rugs will don the role of a mentor.
The vertically integrated business model allows for both a quality product and employee empowerment. To check out some of the rugs, see their catalog here.
What’s New on NGO Post
5 Comments on “Jaipur Rugs weaves a quality business model”
Looks like a great work being done by Jaipur Rugs Foundation. Good luck and best wishes for the entire Jaipur Rugs Family!
THIS WAS DONE DECADES BACK BY KHADI INSTITUTIONS IN RAJASTHAN AND OTHER NORTHERN STATES…WHAT IS NEW HERE???
The value add here can probably be pointed back to the vertically integrated business model – from its source to the selling point, the company takes into account the weavers themselves. Instead of just selling rugs, they also empower the weavers to gain new skills and take ownership. The company produces something, but they are also giving back and remaining accountable.
Jaipur rug is av ery famus items from jaipur handicraft. this move will really help to laboour and poor labout whi are in this work.
Thanks fo Jaipur rugs foundation . they are doing great work for labourers and other part of society.